It's just a bit "commercialized", having it headquartered in a buisness (but I think that is the point).

If it's gonna grow, it's gotta get out of there and into a more generic and user friendly setting.  There's already little room to move about the store and the facilities are marginal.  As an outsider to the "cities", getting your flyer and trying to decipher the location scheme is truely "daunting"....if you are trying to lure in new visitors.  For those already planning on going, it's no big deal.  The location is also difficult to navigate for newcomers to the area.

But still, I'm with you, I'd like to see it grow on to something bigger.