A Bass Lure????  I was thinking that Rapala might develop a sister company with a new product line or . . . maybe just rename the Jig to the Jug.  :)

"Wow, what did you catch that on?" /  "Oh, I was just verticle Jugging with a leech."  

Or, "How many 1/8 oz. Jugs you got?"

Or, "Cast your Jug near that rock pile; You'll be sure to catch something."

Thats perfect.  You will all now refer to the "Jig" as the "Jug"!