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Also Mr. B, would I be pairing the swim baits with the jig heads or with worm hooks with ¼ ounce shot crimped to the line?  Again, is there a difference in quality or results between brands of jig heads and is ¼ ounce the right size for the swimbaits?

Swimbaits go right on the jig head. The only thing to watch is hook gap - if there's no space between the plastic and the hook tip - no hookups.

If you want the easy way out - Storm makes swim baits ('wildeye shad') with the heads molded in, in various sizes.  They cast a mile, sink well, and do catch fish. I'm not sure you can fish them wrong.