Is this the Eureka! product, or something else?

If Eureka! then it's all about market placement, shelf space, press releases.  The same as automobile mfgs, get your 2011 at the 2010 price!  2010 models on sale now!  What's the difference?  Well, one ends in '1' and the other ends in '0'.

If an independant product, maybe they got sued out of business by Eureka! or bad management.

Some mfgs are pretty brutal in their practices.  GoreTex will do their best to ensure that eVent products aren't available in the same store.  While a big retailler like REI can get both, I understand MEC up here in Canada doesn't have that kind of leverage.  I can't buy eVent products at MEC.  I understand it's superior to GoreTex, but GoreTex had the market sooner and the clout to close doors on eVent.