VELCRO! i got a really big chunk of the industrial stuff a few years back and i use it everywhere. i have it all over my rod holder and equipment too. stuck some on the tapemeasure, pliers, camera case, tackle trays, water bottle, etc. super easy access to everything and with the 2" wide industrial stuff there is no worry that your stuff will come lose while you are paddling. it also reduces your noise level a lot to with all of your stuff fastened in so it doesnt bang around.