Yeah trash-talk just comes with the territory.  If you're the first to boast you can hardly claim aggrieved status.

My brother & I couldn't be further from each other when it comes to fishing.  I like fishing.  I like everything about fishing.  It has almost nothing to do with catching fish.  He likes to catch fish.  At the end of my day I'm happy to have been on the water.  At the end of his day he's only happy if he caught something worth mentioning.  Sucks to be him.