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The individual that I spoke with (I think it was the owner?) spent over a half an hour on the phone with me explaining the differences in their packs and how this would apply to my size and trip style.

Bigfin mentioned the service from Ostrom - I would bet he was on the phone with the owner, Bill Ostrom. My wife and I have dealt with Bill for a number of years now and I can't say enough good about the time he takes with his customers to explain things (to say nothing of the quality of his products!). We live in Ottawa and Ostrom Outdoors is in Thunder Bay. A few years he actually hand delivered a canoe pack to my house (!) on his way through Ottawa to a trade show and, once here, made sure it fit properly when fully loaded- now that's service! His store (now in a new location in Thunder Bay) is a must stop every year on our way back from Quetico.

Bill is also on the board of directors of the Friends of Quetico Park so he has a keen interest in the goings-on at the park.