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If fish caught and cleaned in the morning can be kept a day in the canoe with no ill effects, I'd suspect the flaw is coming during frozen storage. As I recall frozen always had more of a fishy flavor than fresh anyway.

I've never had fresh fish that tasted to "fishy/strong". Some fish do have a stronger natural flavor than others, but don't you want your fish of choice to taste like "fish", and not have the flavor hidden under to much breading/seasoning?

Most of the type of fish that are mild, like Cod/Tilapia are the ones that assume the flavor of whatever you prepare them with.

There the kinds of fish, people who "hate" fish will eat, because they're often served with a tasty breading or sauce.

It's like eating Venison/any wild game, compared to beef/chicken.

I don't get the idea that wild fish/game should taste like farm raised so people that don't like "wild" can be made to eat it because the chef has hidden it's natural taste. :-?

IF it smells "fishy", then it's going/gone bad and shouldn't be eaten period.