I understand their BWCA/Quetico model is completely rounded vs. just having the soft edges (shown in the video).  This feature allows easier portaging.  You simply flip the unit up on its side and roll the darned thing down the portage path... the ultimate in houseboat portability.

Also, there is an innovative "optional" lightning rod equipped buoy system that can be deployed/floated on a non-conductive cord a full 75 meters behind your floating camp.

You gotta applaud entrepreneurs who work so hard to make safety first!

Jimbo   8-)