i found this in an article on another side, i thought it was pretty interesting...
"Anglers often experiment between stick baits and shad profiled baits and both lure profiles have their place in walleye fishing. The biggest lesson I have learned from my years trolling is to keep forcing yourself to try and retry different things. Don’t live by the fishing rules so many anglers are quick to throw at you. Matching the hatch for example is a joke with walleye fishing. Many walleyes for example have never seen a night crawler or fire tiger minnow. Force yourself to switch between shad profiles and minnow profiles and let the fish tell you.
Some fisheries seem to show certain preferences towards a specific size, color or profile but be careful not to get so hung up on something that you have no confidence doing anything else. I have worked with Salmo for quite a few years and have caught a tremendous amount of walleyes on the Salmo Suspending Stings but the size 4 and size 5 Salmo Hornets can be deadly as well. Other great shallow water trolling lures for walleyes include the classic floating Rapala and Husky Jerks. Smithwick Rattling Rogues can also be great but are not tuned as well. Size 5 Rapala Shad Raps in both deep diver and shallow runner are great lures. The Berkley Flicker Shad is a solid lure. There are many lures that work well and in the real world outside of promotional fishing, an angler is going to have several different lures in the box and good anglers are going to have four or five go to lures that they know will catch fish.
I am not a big color fanatic but there are a handful of color schemes I like to experiment with. I like to test gold versus silver and I also like to experiment with basic white/ dark back lures along with chartreuse or fire tiger patterns. The rest however is a confidence game. There are specific funky color patterns that just seem to have an aura on a specific fishery and most people are going to fish better with more confidence if they run some of these lures. Often, color of lure confidence prophesizes success because anglers catch the most fish on what they have in the water the most and that often boils down to confidence."
(You need to Login or Register to view media files and links)that last line is really interesting.
with that though, i think color matters a lot more than this guy does with shape being a close second. shape though tends to have a close correlation with color though (more/less color on the profile of the lure) and i suppose size could be tossed in there as well.
what i do know, is that the shad x rap in the larger body size (08) has caught walleyes as small as 10" and as large as 26" for me personally. it comes in a shallow and deep model to get to where the fish are.
same goes for the tail dancer. it comes in taildancer and deep tail dancer. same minnow body size goes to different depths. a company that specializes in the creation of fishing lures (although admittedly they target fishermen's wallets as much as fish) sees the importance of putting a certain size at all depths in the water column